The Brutal
The Blue Ridge Brutal is not for the fainthearted. All the three rides—100, 70, or 50 miles in length—take you through the Blue Ridge Mountains and over many hills. However, your efforts are rewarded by many stunning views of the coolest corner of North Carolina. In addition, each ride includes hospitality and rider aide at designated rest stops, clearly signed routes, and volunteers at major turns. The Assault on Mt. Jefferson is an option for those seeking an extra challenge – a 3.4-mile route with an elevation gain of 1,476 feet! Limited to 80 riders, the Assault serves as an unforgettable ending to an already memorable Brutal ride!
Love cycling, challenging yourself, and the incredible scenery of the North Carolina High Country? Visit BlueRidgeBrutal.org or call the Chamber at (336) 846-9550 for more information!
About
The Ashe County Chamber of Commerce is a not-for-profit voluntary membership association that serves as the unified voice for nearly 500 member businesses, individuals, and non-profits in and around the High Country. The Chamber also operates the Ashe County Visitor Center in downtown West Jefferson, welcoming all who explore the coolest corner of North Carolina. Experience its four-season climate, charming towns, and unforgettable natural scenery for yourself!
Chamber Hours
Mon - Fri: 9am - 5pm
Saturday: 10am - 5pm
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